Remember our friends Burger and Bacon? You know, the brothers with killer style (proof here, here and here)? Well, together with their family, they recently formed a dream team with Fi + Mimi. Surely, you've met Fi and Mimi? Today, we're honored to give you a behind-the-scenes look at the Dream Team's latest creative project -- the introductory collection from Fi + Mimi's new Design & Rescue dog bed line.
The introductory collection includes eight cozy fabrics and is appropriately named the Hygge Hound Collection. Below, Mindy and Amber, dog moms to Fi and Mimi and Burger and Bacon, respectively, (Mindy is also the founder of Fi + Mimi Make a Dog Bed) share what the design process was really like, from choosing the fabrics to the photo shoot of the final products.
Pierogi & Co: We absolutely love the Hygge Hound Collection, but before we dive in, we're curious about a few things -- like what your adorable mascots are like and how you would describe your personal design style.
Mindy: Fi and Mimi couldn't be more different, but that's why their relationship works. I often joke about what their high school roles might be. I think Mimi would be the younger sister who's an overexcited cheerleader, and Fi would be the goth girl in black, standing in the corner smoking. Fi's a meat and potatoes kind of girl and Mimi can't get enough fruits and vegetables. Fi tries to make the rules and Mimi just ignores her. At one point, I thought Fi would have to be an only dog, but through fostering Mimi, I actually found that she was the right kind of compliment for her.
As for my interior design style, it's always changing because I get bored easily and like a lot of different looks. Currently, my living room has a somewhat southwest ranch feel to it with some hints of mid-century modern and a few eclectic details. My office is bright and funky and my master bedroom is a somewhat bohemian work in progress. I'm usually drawn to bright colors and a lot of patterns mixed together, but have done all white in the past too. I'm not into collections or a lot of tchotchkes, so I'm constantly purging. I tend to lean towards funky and eclectic and likely won't live in anything that resembles classic or antique in my lifetime, but I do appreciate sprinkling in those styles when it works. I guess you can say I just like to mix it up and break the rules.
Pierogi & Co: Your most recent collection is your Hygge Hound Collection. Tell us more about how you narrowed in on the theme and what the design process was like.
Mindy: The Hygge Hound Collection is the first in our Design & Rescue line, but we start the process by creating a shared Pinterest board. Here, everyone involved with the project can add images and fabric examples to establish a common vibe, and overall, it's led by the direction of the dog family helping to design. From there, it's my job to translate that vibe into heavy duty upholstery fabric, and when I find options, I send them back to the family to review. Amber was really easy to work with because she had a specific style in mind, which I also loved, so the whole process flowed well. But one thing that we became stumped on, was a name for the collection. Luckily, when we were shooting with our friends at Heavenly Creatures Photography, they suggested "hygge" and it stuck. Lastly, just after we finalize a collection, we invite the family that we're working with to choose a meaningful rescue to receive 10% of the collection's future sales.
Pierogi & Co: Amber, what was your involvement like with the Hygge Hound Collection?
Amber: When the model search for Fi + Mimi started I was already really excited about how stylish everything about the beds and Mindy's interior design taste was. When she announced the possibility of not only looking for pups to model, but to help design a line AND raise money for rescue, well I was beyond sold. I ended up messaging back and forth with Mindy about the idea of "design and rescue" and I think my enthusiasm for the idea was apparent. Hah! Design & Rescue is such a fantastic idea.
Pierogi & Co: How did you initially connect with Burger and Bacon's family?
Mindy: Burger and Bacon came to my attention during our first model search that we hosted on Instagram. At the time, I didn't know if anyone would even want to work on our Design & Rescue lines, so when Amber showed interest, I was all for it. She had some cute style ideas and cute pups, so what more could I ask for? Plus, Burger and Bacon were awesome to shoot with because Amber and Jonathan have spent so much time training them.
Pierogi & Co: What attracted you about Fi + Mimi?
Amber: I think I initially found Fi + Mimi on Instagram via some extremely cute pictures of the girls in pajamas. Pitties in pajamas are one of the most adorable things ever (P&C: This should give you an idea :) so it didn't take much looking at their feed to know that these were girls I absolutely had to follow. The combination of cute dogs and stylish interiors are basically peanut butter-filled-Kong-level irresistible to me.
Pierogi & Co: What was the photo shoot like?
Amber: The photoshoot was a dream! I was a little unsure of what to expect since we were planning to shoot in pretty crowded areas of Santa Monica. Heavenly Creatures Photography did a great job of working with Burger and Bacon and keeping things stress free. I am blown away by how well the boys took it in stride. We were in some very busy and distracting places but they put on their best model faces and got cozy on the beds. I'm pretty sure the sheer squishy coziness of the beds helped them to relax.
Pierogi & Co: Amber, were there any behind-the-scenes moments or parts of the collaboration process that surprised you?
Amber: Honestly, I was totally surprised when Mindy said she'd be interested in doing this together. It really has been a treat. It's so rare when you get to be involved in something that delights you on every level. Rescue is very close to my heart with Burger and Bacon, so anything I can do to help raise awareness and support rescue is wonderful. I absolutely love Mindy's style and the beds came out awesome. So those things were obvious but the more I thought about the whole idea, the more I loved it. I love supporting small businesses (my boyfriend is also an Etsy seller, so I know what it's like!) and American made products. I feel like it's so rare that you can go shopping and find the item that you most want AND feel like it's a great choice that is doing good things in the world.
Pierogi & Co: Mindy, what's something that has surprised you since launching Design & Rescue?
Mindy: I had no idea that this process would become as popular as it did. We're currently working with several other dog families and will be releasing collections centered around themes of: adventure, luxe, indigo and holidays. We're also working on a special line that will benefit veterans and their service dogs. Again, each one of those lines will benefit a different rescue and each will be shot in the dog families' hometowns.
Pierogi & Co: Lastly, tell us more about Road Dogs & Rescue.
Amber: I follow a ton of rescues on Instagram so choosing one to benefit from Hygge Hound was really tough. I picked Road Dogs because I'm always amazed at the big impact Nikki is able to have with a small rescue. Road Dogs is primarily flat faced breeds like Bostons and Bullies, which is very close to my heart. The part that melts me the most is Nikki's dedication to saving dogs with birth defects and other disabilities. It's incredible seeing these dogs being treasured and given the best care possible.
Browse all eight patterns from the Hygge Hound Collection here.
Congrats on a beautiful collection, Mindy and Amber! And thank you so, so much! You can keep up with Fi + Mimi's design adventures here and follow Burger and Bacon's ongoing cuteness here.
Photos of Burger and Bacon captured by Heavenly Creatures Photography; all other photos courtesy of Fi + Mimi.
Woof! (Hey, there!) Pierogi, Gilly and Sarah here. Thanks for stopping by our dog blog. We're a little dog-obsessed around here and Pierogi & Co. is all about inspiring you to enjoy the dog days. Because life's more fun with your best (furry) friend by your side. So grab a bone and follow along as we stop to sniff the flowers...